Murilo Lico is a marketing and strategy specialist with over 20 years of experience. His background includes experiences both in the public and private sectors, with expertise in nudging behavior change through a data-driven and citizen-consumer-centric approach. Murilo joined Valid in 2023 and some of his previous positions include global brands in industries such as Financial Services, FMCG, Telco, Public Services, Technology, Home Appliances, Automobiles and Entertainment.
